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Federated Media Publishing

With the development of network and communication technology, the emergence of advanced and abundant publication carriers like mobile phone, hand-held terminal and Internet is changing reading contents, media and habits of readers, showing a feature of diversification, digitization and individuation.

As the leading digital publishing company in China, ChineseAll has created a federated media publishing mode of “one content, multiple media and synchronous publishing” to achieve “Anyone, Anytime, Anywhere, Anyway and Anything”.

In December, 2008, ChineseAll and Yangtze River Art and Literature Publishing House jointly published “If You Are The One” in hard copy and via Internet, hand-held reader, mobile phone and new year movie, creating a pioneering work in federated media publishing. The activity was rated as one of “Top 10 Events in Chinese Publishing Industry (2008)”. Subsequently, several books were published through federated media, including Slumdog Millionaire, My Brother’s Name is Shun Liu, Bodyguards and Assassins, Confucius, Legend of the Fist: The Return of Chen Zhen, Green Bucks Just Paper, Li Chuntian’s Spring and Beginning of the Great Revival.

Federated media publishing has further opened up the digital publishing industry chain, converted single channel and form to multi-channel and multi-form and achieved unitary production, multimedia release and multi-channel communication, in order to synchronously provide different users with reading products available for various terminals and effectively enlarge complete coverage of reading products. Meanwhile, based on the major objective of maximizing content copyright value, federated media publishing achieves business process reengineering, expands publishing range and looks for more profitable channels. Federated media publishing has fundamentally changed the traditional profit model, created new value-added space and maximized content copyright value.